Gredefine
The project focuses on four core pillars: upcycling, renting, swapping, and community building. By encouraging the reuse and sharing of items, Gredefine reduces waste, promotes circular economies, and empowers individuals to make eco-conscious choices.
2021
Sustainability
3
Challenge
The primary challenge that Gredefine aims to solve is the overconsumption of resources and the excessive waste generation that contributes to environmental degradation. Fast fashion, single-use products, and consumerism lead to excessive production, which depletes natural resources and increases carbon emissions.
Results
By introducing renting and swapping, Gredefine helps reduce the demand for new products, encouraging people to share and reuse existing items.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Optimizing the corporate intranet significantly improved usability and employee engagement. By creating a more intuitive and interactive platform, we enhanced internal communication and collaboration, leading to a more connected and productive workforce. This project highlights the importance of user-centered design in improving organizational tools and employee satisfaction.